&lt;p&gt;The job of an &lt;strong&gt;SEO&lt;/strong&gt; specialist doesn&amp;rsquo;t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the &lt;span style=&quot;background-color: #e03e2d;&quot;&gt;&lt;strong&gt;specialist&lt;/strong&gt;&lt;/span&gt; has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize &lt;em&gt;website&lt;/em&gt; traffic.&lt;/p&gt;